Born on 19 March 1972, Maison Nova is the owner and creative mind behind Maison Nova Flux.
Maison Nova Flux was founded in London in 1996, shaped by Maison's fascination with the quiet details of luxury — the silhouette of a beautifully tailored coat, the weight of polished jewellery and the personal ritual of choosing a signature fragrance.
What began as a private collection of ideas, sketches and remarkable objects gradually evolved into Maison Nova Flux: a carefully curated destination where fashion, beauty, jewellery and accessories become chapters of one distinctive story.
Maison Nova never wanted to create a store defined only by famous labels. Her vision was to select pieces for their character, craftsmanship and ability to remain memorable beyond a single season.
Today, she continues to guide the creative direction of Maison Nova Flux from London while maintaining a deliberately private public profile.
Her philosophy remains simple:
“Luxury should feel personal before it feels public.”